Profession trackIntermediate

AI for marketers

Research, content, creative and reporting, with brand safety built in.

For in-house marketers, agency teams and solo marketers.

This track is an outline. Each section below lists what it will cover; we fill them in with tested tools, setups and practice as they're ready.

What this track covers

01Research and strategy
Coming soon
Audience and competitor research you verify.
- Audience research
- Competitor scans
- Checking sources
02Content at scale
Coming soon
More output without losing the brand voice.
- Briefs and drafts
- Repurposing across channels
- Brand voice guides
03Creative and ads
Coming soon
Images and variations, checked before launch.
- Ad variations
- Images with text
- Approval workflows
04Measurement and reporting
Coming soon
From data to a clear story.
- Summarising campaign data
- Writing reports
- Checking numbers